Privacy Policy
Last updated: March 2026
A and J Home Improvements is a trading name of A and J Home Improvements (Midlands) Limited. This privacy policy explains how we collect, use, store, and protect your personal information when you use our website (aandjhomeimprovements.co.uk), contact us by phone, email, or through our online forms, or engage us to provide roofing and related services.
We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
A and J Home Improvements (Midlands) Limited is the data controller for the personal information we collect. Our registered address is: Willenhall, West Midlands. If you have any questions about this privacy policy or how we handle your data, you can contact us at:
- Mobile: 07930 095205
- Email: office@aandjhomeimprovements.co.uk
2. What Information We Collect
We may collect the following personal information:
- Your name, telephone number, email address, and postal address — provided when you contact us for a quote, book a service, or submit an enquiry through our website
- Property details and photographs — relating to the location and nature of the tree work you require
- Payment information — bank details or card details provided when you pay for our services
- Website usage data — including your IP address, browser type, pages visited, and how you found our website. This data is collected through cookies and analytics tools (see Section 7 below)
- Correspondence — records of emails, phone calls, and messages between you and our team
3. How We Use Your Information
We use your personal information for the following purposes:
- To provide quotations and respond to enquiries
- To arrange, schedule, and carry out tree surgery and related services
- To process payments and manage our accounts
- To communicate with you about your booking, including appointment confirmations and follow-ups
- To improve our website and marketing — using anonymised analytics data to understand how visitors use our site
- To comply with legal obligations — including tax, accounting, and health and safety record-keeping requirements
4. Legal Basis for Processing
We process your personal data on the following legal grounds under UK GDPR:
- Contract — processing is necessary to fulfil a contract with you or to take steps at your request before entering into a contract (for example, providing a quotation)
- Legitimate interests — processing is necessary for our legitimate business interests, such as improving our services, marketing, and website analytics, provided these interests do not override your rights
- Legal obligation — processing is necessary to comply with legal requirements, such as tax and accounting obligations
- Consent — where you have given specific consent, for example to receive marketing communications. You may withdraw consent at any time
5. How We Share Your Information
We do not sell or rent your personal information to third parties. We may share your data with:
- Our accountant and bookkeeper — for invoicing, payroll, and tax purposes
- Payment processors — to process card payments securely
- Website hosting and analytics providers — who process data on our behalf (for example, Google Analytics)
- Local authorities and regulatory bodies — where required by law, for example in relation to Tree Preservation Orders or planning applications
All third parties who process data on our behalf are required to handle your data securely and in accordance with UK GDPR.
6. How Long We Keep Your Information
We retain your personal data only for as long as necessary for the purposes for which it was collected:
- Enquiry and quotation data — retained for up to 12 months after the last contact if no work is carried out
- Customer and job records — retained for 6 years after the completion of work, in line with HMRC requirements and limitation periods for legal claims
- Website analytics data — retained in anonymised form and subject to the retention settings of our analytics provider
7. Cookies
Our website uses cookies to improve your browsing experience and to collect anonymised analytics data. Cookies are small text files stored on your device when you visit our website. We use:
- Essential cookies — required for the website to function correctly (for example, form submissions)
- Analytics cookies — to understand how visitors use our website, which pages are most popular, and how visitors find us. We use Google Analytics for this purpose. These cookies do not identify you personally
You can control and delete cookies through your browser settings. Disabling cookies may affect some features of the website.
8. Your Rights
Under UK GDPR, you have the following rights in relation to your personal data:
- Right of access — to request a copy of the personal data we hold about you
- Right to rectification — to request correction of inaccurate or incomplete data
- Right to erasure — to request deletion of your data where there is no compelling reason for its continued processing
- Right to restrict processing — to request that we limit how we use your data
- Right to data portability — to request your data in a structured, commonly used format
- Right to object — to object to processing based on legitimate interests or for direct marketing purposes
To exercise any of these rights, please contact us using the details in Section 1. We will respond to your request within one month.
9. Data Security
We take reasonable steps to protect your personal information from unauthorised access, loss, misuse, and disclosure. Our website uses SSL encryption to protect data transmitted through online forms. Access to personal data is restricted to authorised personnel who need it to carry out their work.
10. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated ‘last updated’ date. We encourage you to review this page periodically.
11. Complaints
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
- Website: ico.org.uk
- Phone: 0303 123 1113
We would appreciate the opportunity to address your concerns directly before you contact the ICO. Please get in touch using the details in Section 1 and we will do our best to resolve the issue.